PPC Consulting

Creating and managing PPC/AdWords campaigns is our core business. Every member of our team has extensive experience and Qualified Google Advertising Professional certificate.

There are a few reasons why you should not manage PPC/AdWords campaigns by yourself:

1. We will do it better. Professional PPC/AdWords campaigns are more efficient. Sometimes a few times better, sometimes only 30% better. Even with only a 30% increase, you are getting 30% more customers.
2. Managing PPC/AdWords is not your core business. Managing thousands of keywords combinations, hundreds of ad groups, ad variations and landing pages is a time consuming task. You need to check and optimize campaigns every few days or otherwise you will realize that there is a problem when you have already lost a few thousand dollars.
3. PPC/AdWords is complex. PPC advertising is based on complicated algorithms and specific search engine implementations, which change every couple of months. Running ad campaigns generate an overwhelming number of statistics, which you need to master in order to beat your competitors. Traditional marketing doesn't bother to calculate statistical significance, use split testing or Taguchi methods. We do.
4. Avoid costly mistakes. Inexperienced PPC/AdWords advertisers often make the same mistakes:
   1. Putting unrelated keywords in large, unfocused ad groups.
   2. Ignoring phrase matching and exact matching.
   3. Ignoring negative keywords.
   4. Not separating search and content campaigns.
   5. Not having separate campaigns for separate geographical areas.
   6. Not having dedicated landing pages.
   7. Not testing ad variations.
   8. Paying attention to irrelevant statistics and ignoring relevant ones.
   9. Not knowing statistical significance before making decisions.
   10. Not separating high-priority from low-priority tasks.
   11. Not knowing your competitors.
   12. Not knowing your ROI.
   13. Ignoring long-tail keywords.
   14. Targeting single language.
   15. Ignoring image and other multimedia ads.

   Recognize yourself in any of these mistakes? Contact us with a description of your campaign and we will help you – the first advice is free of charge.

5. We know and use specialized tools. You can save a lot of time by using domain specific PPC/AdWords tools for keyword research, keyword variations, statistics, notifications, split testing or organizing large campaigns. The problem is that there are many PPC/AdWords tools out there and the most useful ones require a monthly subscription. Don't worry, we have subscriptions for the right tools and we use them for your campaign at no extra charge.

We charge only for results delivered, so fell free to contact us today.