Tools

If you are a PPC/AdWords professional, domain specific tools for keyword research, statistics, notifications, split testing or organizing large campaigns can save you a lot of time. We review every new tool that shows up and often refresh this list with the most popular, most practical and most promising tools.

Here they are, divided into categories:

Keyword research and search engine rankings

Product & Company Summary Find competitor keywords Show competitor ads Competitors for certain keywords Natural search positions Natural search trends Keyword Efficiency Index Suggest keywords Industry keywords (categories) Additional notes
AdGooroo Analyzing competitors and your AdWords campaigns. + + + + AdWords alerts & analysis. AdWords trends and history.
KeywordSpy Analyzing competitor keywords and competition for the keyword. + + + Automatic import to AdWords.
Rank Tracker from Link-Assistant Java application for analyzing and tracking natural search rankings. + + + + Fast, runs on Mac and Linux.
Web Ranking from Apex Pacific Windows application for analyzing natural search rankings. + + + + Compares ranking with competition.
SpyFu from Velocityscape Analyzing competitiors and natural search rankings. + + + Limited results but it is free.
Competitive Intelligence from Trellian Analyzing competitors and natural search rankings. + + + Popular, but less keywords than competition.
KeywordDiscovery from Trellian Keyword research. + + + Popular, but less keywords than competition.
KeyCompete from Tiger Technologies Analyzing competitor keywords and competition for the keyword. + + Popular tool for getting competitor keywords, large database.
Wordtracker from Rivergold Associates Ltd Keyword suggest tool. + + Much broader suggestions than Google Keyword tool.
Competitive Intelligence from Hitwise Search engine and traffic statistics for large companies. + + + + For big consumer oriented campaigns, not for niche products.
adword Accelerator Keywords research tool, finds most profitable keywords with low quality competition. + + + Misspellings generator. Bid per position estimator.

Managing large campaigns

Product & Company Summary Find duplicate keywords Keyword grouper Interface to AdWords, Yahoo, MSN Automated bid management Additional notes
AdWords Editor from Google Offline AdWords editor. + + Works on Windows and Mac, free.
PPC BidMax from Apex Pacific Automated bid management, one interface for AdWords, Yahoo and MSN. + + Windows only.
BidHero from ClickTracks Automated bid management, one interface for AdWords and Yahoo. + +
Bid Management from Indeks Tools Automated bid management, one interface for AdWords, Yahoo and MSN.. + +

Other

Product & Company Summary Additional notes
AdWords to adCenter converter from SEMIndustry Converts Google AdWords data file into MSN adCenter data file Free.
Long tail keywords from Tiger Technologies Gets long tail keywords report for specified domain.
Taguchi-Based Ad Optimizer from Blair Gorman Test more variables of your advert at the same time. Free.